MBA

Master of Business Administration In

Marketing Management

MBA in Marketing Management is designed to develop dynamic managers who can display in-depth knowledge of marketing principles and builds your skill set across a broad range of Marketing Concepts which includes Product Launch, Strategic Marketing, Consumer Behavior, International Markets to name a few. Students will be prepared for a diverse and challenging career with abilities to coordinate, execute and measure the effectiveness of marketing activities to support organization objectives like market positioning, revenue growth and customer retention.

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Program

Objective

Learn to Think Critically, understand the Consumer Behaviour

Acquire Leadership skills to Design and Launch a Product

Learn to Strategize, Collaborate for better implementation of Marketing Strategies

Understand the International Marketing Strategies for business success in Global Markets

Awards &

Recognition

Approved under section 3
UGC Act 1956

Ranked amongst
Top 100 in India

Accredited Grade A
By NAAC

Programs approved by
AICTE - MHRD Gov. Of India

Eligibility

Graduation from Recognized University with Minimum 50% marks.

Duration

2 years &
Validity : 4 years

Program

Structure

Semester 1
Global Business Environment & Economics
Principles of Management
Accounting & Financial Management
Human Resource & Organizational Behaviour
Modern Marketing Management
Semester 2
Business Research Methodology
Business and Corporate Laws
Production Operations & SCM
Business Communication Skills
Information Technology for Business
Semester 3
Business Policies & Strategic Management
Consumer Behaviour
Entrepreneurship & Innovation Management
Fundamentals of Advertising
Team Building and Leadership
Semester 4
Business Ethics & Corporate Governance
Fundamentals of Global Business Management
International Marketing Strategy
Strategic Marketing Management
Project Work

Program

Fees

Program Sem 1 Sem 2 Sem 3 Sem 4 Sem 5 Sem 6 Total
MBA Rs. 23500/- Rs. 15000/- Rs. 15000/- Rs. 15000/- Rs. 15000/- Rs. 15000/- Rs. 98500/-

Celebrating

28 Years

The Graphic Era Educational Society, established in 1993, is a non-profit organization that aims to mobilize world class education and generate resources for providing and supporting quality education for all. The society recognizes the right of every individual to lead a life of dignity and self-respect in a just and equitable manner. At the initial phase Graphic Era Society established in 1997 Graphic Era Institute of Technology. Graphic Era Institute of Technology had the distinction of being first Self- financed educational institute in North India, offer engineering courses The Institute was the culmination of the dream of its visionary founder Prof. (Dr) Kamal Ghanshala to change the destiny of thousands of youth by providing an excellent and holistic professional education. He had visualized an educational hub that would cater to academic aspirations of innumerable young man and women and his vision took a concrete shape in the form of Graphic Era Institute